Lou U

Is Your Website Ready for Customers?

As more companies transition from traditional marketing to online marketing as the core of their go-to-market strategy, they want to jump right into driving more traffic to their website and converting those visitors into customers. Unfortunately, to... Read >

The Shift to Internet Marketing Continues--But Consider a Blended Marketing Strategy in 2010

Companies of all sizes, industries, and regions continue to aggressively refocus their marketing budgets from traditional tools and techniques to Internet Marketing--and with good reason. As a technology marketing executive for many years, I constantly s... Read >

How to get your Small Business started with Social Media

With business tight and money at a premium, small businesses continue to look for low cost, effective ways to reach their target market and drive sales. The choice of marketing methods is wide, including both traditional and Internet Marketing tools and ... Read >

Make Your Website Visible to Grow Your Business on the Internet

When most businesses make a commitment to Internet Marketing, their first step is to create a website. Unfortunately, many business owners believe this is where their work ends. They think "if you build it, they will come". In reality, "they" may come,... Read >

Search Engine Optimization--Starting at the Beginning

After many years, Search Engine Optimization (SEO) is still the key to creating long term brand awareness, online visibility and attracting increased traffic to your website, enabling you to appear higher in the organic search rankings for a set of target... Read >

The Benefits and Components of and Integrated Marketing Strategy

Building on my previous article (Achieving Your Business Objectives Requires a Holistic Marketing Strategy), achieving your operational objectives using Internet Marketing techniques has a number of significant benefits, including being: It's Targeted-... Read >

Achieving Your Business Objectives Requires a Holistic Marketing Strategy

Last week, a Harris Interactive poll found that 80% of the U.S. adult population, 184 million people, are now spending an average of 13 hours per week on the Internetâ€"doubling since 1999. As the population continues to transition to using the Intern... Read >

Questions to Ask Before Setting Up Your Website

A business website is an essential foundation for all companies today. It is a requirement to establish legitimacy for your business. It enables you to inform, educate and engage with prospective and current customers. And it enables you to have the br... Read >